{"title":"The Foundation","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eThe Foundation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003e\"where it all began.\"\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe one that started it all. Series I introduced the world to Increments, three colours, one vision. Cream, Black and Cloud Grey. Clean, intentional, built to last.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis is the foundation. The first step on the staircase.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eLife unfolds in increments. This is where yours began.\u003c\/em\u003e\u003c\/p\u003e","products":[{"product_id":"the-first-chapter-hoodie","title":"The First Chapter Cloud Grey Hoodie","description":"\u003cp\u003eThese hoodies are unisex, high quality, heavyweight material, 100% cotton and are proudly designed and produced in Canada. \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe hoodies acquire custom embroidered details using a double threaded stitch. \u003c\/span\u003eOur sets have a relaxed fit to ensure the highest level of comfort.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eA percentage of this purchase will be donated to mental health organizations.\u003c\/em\u003e\u003c\/p\u003e","brand":"shopincrements","offers":[{"title":"XS \/ Cloud Grey","offer_id":42990818164885,"sku":"","price":125.0,"currency_code":"CAD","in_stock":false},{"title":"S \/ Cloud Grey","offer_id":42990818230421,"sku":"","price":125.0,"currency_code":"CAD","in_stock":false},{"title":"M \/ Cloud Grey","offer_id":42990818295957,"sku":"","price":125.0,"currency_code":"CAD","in_stock":false},{"title":"L \/ Cloud Grey","offer_id":42990818361493,"sku":"","price":125.0,"currency_code":"CAD","in_stock":false},{"title":"XL \/ Cloud Grey","offer_id":42990818427029,"sku":"","price":125.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3326\/8117\/products\/OK_c4e706c1-6625-42af-959a-a57732aa6d72.jpg?v=1669249537"},{"product_id":"the-first-chapter-joggers","title":"The First Chapter Cloud Grey Joggers","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThese joggers are unisex, high quality, heavyweight material, 100% cotton and are proudly designed and produced in Canada. \u003cmeta charset=\"utf-8\"\u003eThe joggers acquire custom embroidered details using a double threaded stitch. Our sets have a relaxed fit to ensure the highest level of comfort.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cem\u003eA percentage of this purchase will be donated to mental health organizations.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"shopincrements","offers":[{"title":"XS \/ Cloud Grey","offer_id":42990820294805,"sku":"","price":110.0,"currency_code":"CAD","in_stock":false},{"title":"S \/ Cloud Grey","offer_id":42990820360341,"sku":"","price":110.0,"currency_code":"CAD","in_stock":false},{"title":"M \/ Cloud Grey","offer_id":42990820425877,"sku":"","price":110.0,"currency_code":"CAD","in_stock":false},{"title":"L \/ Cloud Grey","offer_id":42990820491413,"sku":"","price":110.0,"currency_code":"CAD","in_stock":false},{"title":"XL \/ Cloud Grey","offer_id":42990820556949,"sku":"","price":110.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3326\/8117\/products\/OK_3_9100d3db-4589-441b-94e9-c67aa83bde1f.jpg?v=1669249554"},{"product_id":"the-first-chapter-cream-hoodie","title":"The First Chapter Cream Hoodie","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThese hoodies are unisex, high quality, heavyweight material, 100% cotton and are proudly designed and produced in Canada. The hoodies acquire custom embroidered details using a double threaded stitch. Our sets have a relaxed fit to ensure the highest level of comfort.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eA percentage of this purchase will be donated to mental health organizations.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"shopincrements","offers":[{"title":"XS \/ Cream","offer_id":42990833729685,"sku":"","price":125.0,"currency_code":"CAD","in_stock":false},{"title":"S \/ Cream","offer_id":42990833762453,"sku":"","price":125.0,"currency_code":"CAD","in_stock":false},{"title":"M \/ Cream","offer_id":42990833795221,"sku":"","price":125.0,"currency_code":"CAD","in_stock":false},{"title":"L \/ Cream","offer_id":42990833827989,"sku":"","price":125.0,"currency_code":"CAD","in_stock":false},{"title":"XL \/ Cream","offer_id":42990833860757,"sku":"","price":125.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3326\/8117\/products\/OK.jpg?v=1669249491"},{"product_id":"the-first-chapter-cream-joggers","title":"The First Chapter Cream Joggers","description":"\u003cp\u003eThese joggers are unisex, high quality, heavyweight material, 100% cotton and are proudly designed and produced in Canada. \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe joggers acquire custom embroidered details using a double threaded stitch. \u003c\/span\u003eOur sets have a relaxed fit to ensure the highest level of comfort.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eA percentage of this purchase will be donated to mental health organizations.\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"shopincrements","offers":[{"title":"XS","offer_id":42990837203093,"sku":"","price":110.0,"currency_code":"CAD","in_stock":false},{"title":"S","offer_id":42990837235861,"sku":"","price":110.0,"currency_code":"CAD","in_stock":false},{"title":"M","offer_id":42990837268629,"sku":"","price":110.0,"currency_code":"CAD","in_stock":false},{"title":"L","offer_id":42990837301397,"sku":"","price":110.0,"currency_code":"CAD","in_stock":false},{"title":"XL","offer_id":42990837334165,"sku":"","price":110.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3326\/8117\/products\/OK_3.jpg?v=1669249517"},{"product_id":"pre-order-the-first-chapter-black-hoodie","title":"The First Chapter Black Hoodie","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThese hoodies are unisex, high quality, heavyweight material, 100% cotton and are proudly designed and produced in Canada. The hoodies acquire custom embroidered details using a double threaded stitch. Our sets have a relaxed fit to ensure the highest level of comfort.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cem data-mce-fragment=\"1\"\u003eA percentage of this purchase will be donated to mental health organizations.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e","brand":"shopincrements","offers":[{"title":"XS","offer_id":43014808895637,"sku":"","price":125.0,"currency_code":"CAD","in_stock":false},{"title":"S","offer_id":43014808928405,"sku":"","price":125.0,"currency_code":"CAD","in_stock":false},{"title":"M","offer_id":43014808961173,"sku":"","price":125.0,"currency_code":"CAD","in_stock":false},{"title":"L","offer_id":43014808993941,"sku":"","price":125.0,"currency_code":"CAD","in_stock":false},{"title":"XL","offer_id":43014809026709,"sku":"","price":125.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3326\/8117\/products\/ScreenShot2023-03-31at4.54.39PM.png?v=1680296141"},{"product_id":"pre-order-the-first-chapter-black-joggers","title":"The First Chapter Black Joggers","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThese joggers are unisex, high quality, heavyweight material, 100% cotton and are proudly designed and produced in Canada.\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe joggers acquire custom embroidered details using a double threaded stitch. \u003c\/span\u003eOur sets have a relaxed fit to ensure the highest level of comfort.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003eA percentage of this purchase will be donated to mental health organizations.\u003c\/em\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e","brand":"shopincrements","offers":[{"title":"XS","offer_id":43014809550997,"sku":"","price":110.0,"currency_code":"CAD","in_stock":false},{"title":"S","offer_id":43014809583765,"sku":"","price":110.0,"currency_code":"CAD","in_stock":false},{"title":"M","offer_id":43014809616533,"sku":"","price":110.0,"currency_code":"CAD","in_stock":false},{"title":"L","offer_id":43014809649301,"sku":"","price":110.0,"currency_code":"CAD","in_stock":false},{"title":"XL","offer_id":43014809682069,"sku":"","price":110.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3326\/8117\/products\/ScreenShot2023-03-31at4.54.53PM.png?v=1680296177"},{"product_id":"fc-mini-short-cream","title":"FC Mini Short - Cream","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThese mini sweat shorts are unisex, high quality, heavyweight material, 100% cotton and are proudly designed and produced in Canada.\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThese shorts acquire custom embroidered details using a double threaded stitch. \u003c\/span\u003eOur shorts have a relaxed fit to ensure the highest level of comfort.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003eA percentage of this purchase will be donated to mental health organizations.\u003c\/em\u003e\u003c\/p\u003e","brand":"shopincrements","offers":[{"title":"XS","offer_id":43500783239317,"sku":"","price":65.0,"currency_code":"CAD","in_stock":false},{"title":"S","offer_id":43500783272085,"sku":"","price":65.0,"currency_code":"CAD","in_stock":false},{"title":"M","offer_id":43500783304853,"sku":"","price":65.0,"currency_code":"CAD","in_stock":false},{"title":"L","offer_id":43500783337621,"sku":"","price":65.0,"currency_code":"CAD","in_stock":false},{"title":"XL","offer_id":43500783370389,"sku":"","price":65.0,"currency_code":"CAD","in_stock":false},{"title":"2XL","offer_id":43500783403157,"sku":"","price":65.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3326\/8117\/files\/10.jpg?v=1687475711"},{"product_id":"fc02-mini-short-black","title":"FC Mini Short - Black","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThese mini sweat shorts are unisex, high quality, heavyweight material, 100% cotton and are proudly designed and produced in Canada.\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThese shorts acquire custom embroidered details using a double threaded stitch. \u003c\/span\u003eOur shorts have a relaxed fit to ensure the highest level of comfort.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003eA percentage of this purchase will be donated to mental health organizations.\u003c\/em\u003e\u003c\/p\u003e","brand":"shopincrements","offers":[{"title":"XS","offer_id":43500784713877,"sku":"","price":65.0,"currency_code":"CAD","in_stock":false},{"title":"S","offer_id":43500784746645,"sku":"","price":65.0,"currency_code":"CAD","in_stock":false},{"title":"M","offer_id":43500784779413,"sku":"","price":65.0,"currency_code":"CAD","in_stock":false},{"title":"L","offer_id":43500784812181,"sku":"","price":65.0,"currency_code":"CAD","in_stock":false},{"title":"XL","offer_id":43500784844949,"sku":"","price":65.0,"currency_code":"CAD","in_stock":false},{"title":"2XL","offer_id":43500784877717,"sku":"","price":65.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3326\/8117\/files\/4.jpg?v=1687475802"},{"product_id":"fc-long-short-cream","title":"FC Long Short - Cream","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThese\u003cspan data-mce-fragment=\"1\"\u003e long \u003c\/span\u003esweat shorts\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eare unisex, high quality, heavyweight material, 100% cotton and are proudly designed and produced in Canada.\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThese shorts acquire custom embroidered details using a double threaded stitch. \u003c\/span\u003eOur shorts\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003ehave a relaxed fit to ensure the highest level of comfort.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003eA percentage of this purchase will be donated to mental health organizations.\u003c\/em\u003e\u003c\/p\u003e","brand":"shopincrements","offers":[{"title":"XS","offer_id":43500788187285,"sku":"","price":75.0,"currency_code":"CAD","in_stock":false},{"title":"S","offer_id":43500788220053,"sku":"","price":75.0,"currency_code":"CAD","in_stock":false},{"title":"M","offer_id":43500788252821,"sku":"","price":75.0,"currency_code":"CAD","in_stock":false},{"title":"L","offer_id":43500788285589,"sku":"","price":75.0,"currency_code":"CAD","in_stock":false},{"title":"XL","offer_id":43500788318357,"sku":"","price":75.0,"currency_code":"CAD","in_stock":false},{"title":"2XL","offer_id":43500788351125,"sku":"","price":75.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3326\/8117\/files\/Screenshot2023-06-22at8.14.10PM.png?v=1687479288"},{"product_id":"fc-long-short-black","title":"FC Long Short - Black","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThese\u003cspan data-mce-fragment=\"1\"\u003e long \u003c\/span\u003esweat shorts\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eare unisex, high quality, heavyweight material, 100% cotton and are proudly designed and produced in Canada.\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThese shorts acquire custom embroidered details using a double threaded stitch. \u003c\/span\u003eOur shorts\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003ehave a relaxed fit to ensure the highest level of comfort.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003eA percentage of this purchase will be donated to mental health organizations.\u003c\/em\u003e\u003c\/p\u003e","brand":"shopincrements","offers":[{"title":"XS","offer_id":43500788613269,"sku":"","price":75.0,"currency_code":"CAD","in_stock":false},{"title":"S","offer_id":43500788646037,"sku":"","price":75.0,"currency_code":"CAD","in_stock":false},{"title":"M","offer_id":43500788678805,"sku":"","price":75.0,"currency_code":"CAD","in_stock":false},{"title":"L","offer_id":43500788711573,"sku":"","price":75.0,"currency_code":"CAD","in_stock":false},{"title":"XL","offer_id":43500788744341,"sku":"","price":75.0,"currency_code":"CAD","in_stock":false},{"title":"2XL","offer_id":43500788777109,"sku":"","price":75.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3326\/8117\/files\/24.jpg?v=1687476482"},{"product_id":"fc02-crewneck-cream","title":"FC02 Crewneck - Cream","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThese crewnecks are unisex, high quality, heavyweight material, 100% cotton and are proudly designed and produced in Canada. The crewnecks acquire custom embroidered details using a double threaded stitch. These pieces have a relaxed and oversized fit to ensure the highest level of comfort.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cem data-mce-fragment=\"1\"\u003eA percentage of this purchase will be donated to mental health organizations.\u003c\/em\u003e\u003c\/p\u003e","brand":"shopincrements","offers":[{"title":"XS","offer_id":43500800213141,"sku":"","price":85.0,"currency_code":"CAD","in_stock":false},{"title":"S","offer_id":43500800245909,"sku":"","price":85.0,"currency_code":"CAD","in_stock":false},{"title":"M","offer_id":43500800278677,"sku":"","price":85.0,"currency_code":"CAD","in_stock":false},{"title":"L","offer_id":43500800311445,"sku":"","price":85.0,"currency_code":"CAD","in_stock":false},{"title":"XL","offer_id":43500800344213,"sku":"","price":85.0,"currency_code":"CAD","in_stock":false},{"title":"2XL","offer_id":43500800376981,"sku":"","price":85.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3326\/8117\/files\/Screenshot2023-06-22at8.41.49PM.png?v=1687480944"},{"product_id":"fc02-crewneck-black","title":"FC02 Crewneck - Black","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThese crewnecks are unisex, high quality, heavyweight material, 100% cotton and are proudly designed and produced in Canada. The crewnecks acquire custom embroidered details using a double threaded stitch. These pieces have a relaxed and oversized fit to ensure the highest level of comfort.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cem data-mce-fragment=\"1\"\u003eA percentage of this purchase will be donated to mental health organizations.\u003c\/em\u003e\u003c\/p\u003e","brand":"shopincrements","offers":[{"title":"XS","offer_id":43500800606357,"sku":"","price":85.0,"currency_code":"CAD","in_stock":false},{"title":"S","offer_id":43500800639125,"sku":"","price":85.0,"currency_code":"CAD","in_stock":false},{"title":"M","offer_id":43500800671893,"sku":"","price":85.0,"currency_code":"CAD","in_stock":false},{"title":"L","offer_id":43500800704661,"sku":"","price":85.0,"currency_code":"CAD","in_stock":false},{"title":"XL","offer_id":43500800737429,"sku":"","price":85.0,"currency_code":"CAD","in_stock":false},{"title":"2XL","offer_id":43500800770197,"sku":"","price":85.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3326\/8117\/files\/Screenshot2023-06-22at8.49.10PM.png?v=1687481418"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/3326\/8117\/collections\/Screen_Shot_2022-11-24_at_11.21.10_AM.png?v=1777802955","url":"https:\/\/increments.ca\/collections\/the-first-chapter.oembed","provider":"shopincrements","version":"1.0","type":"link"}